Category Expertise / Automotive
Rhymes Marketing & Advertising has created second tier advertising for regional dealer groups such as the Houston Area BMW and Volkswagen. At this level the task is to sell the brand to the benefit of all the dealers. A much more difficult task is to differentiate the individual dealers. Rhymes has done both. We have been represented Sonic Automotive with 16 luxury automotive stores in Houston under various brands.
Although the car dealers considered the same brand as competition, we did not. We focused on competitive brands and avoided cannibalizing business from other stores in the chain. We developed successful traditional and non-traditional marketing strategies for each that did not compete with their sister stores and we introduced the dealers to a very successful local area event marketing program.
Automotive Client Roster:
- Audi West Houston
- BMW West Houston
- Houston Area BMW Dealers
- Jaguar North Houston
- Land Rover Houston Central
- Land Rover North Houston
- Land Rover North Houston
- Momentum BMW
- Momentum Jaguar
- Momentum Land Rover
- Momentum Mini
- Momentum Motor Cars
- Momentum Pre-Owned
- Momentum Volkswagen
- Momentum Volvo
- Performance Mazda
- Ron Carter Toyota
- Volkswagen Clear Lake
Featured Automotive Case Study:
Even before the Internet, newspaper ads did little to influence luxury automotive buyers. Unlike domestic car dealerships, luxury dealerships are relationship businesses based on brand image and value. Our media strategy cut newspaper ads in favor of a branding campaign that built Momentum into the most recognized luxury automotive dealership in the market. Momentum grew from one to16 dealerships.