Category Expertise / Banking and Finance
Rhymes has over 30 years of experience working with financial institutions. We have created campaigns aimed at business and consumer accounts. Rhymes has experience opening new branches, introducing new products, account acquisition and retention. In our experience there is nothing one bank can offer that another bank can’t or won’t eventually replicate. This situation has developed a lack of any significant differentiation in brand and made convenience the key factor in the decision making process.
It is difficult to convince a business or a customer to leave one bank for another. Service, or more accurately, the lack of it, is the catalyst of change. Top of the mind awareness at the point of dissatisfaction is critical. For that reason, maintaining a consistent presence with a strong service message is just as important as promoting attractive new products. It may be a percent point on a CD or the structure of a business loan that initially won the account but retention will always come down to the level service that a bank offers.
Banking and Finance Client Roster:
- Texas National Bank
- Catalyst Financial
Featured Banking and Finance Case Study: West Texas National Bank
Rhymes has over 15 years of experience handling community banks. Smaller banks cannot compete with the services offered by their larger competitors. We discovered that the heart of the business relies on personal service and attention. For Texas National Bank, we devised a unique position that reflects the markets they served in small towns in Texas: “Bankers and Human Beings.” The bank grew to over $100 million in deposits in under five years and sold at nearly three times book value.
View Full Case Study >