Featured Case Studies / Del Frisco's Steakhouse
Opening an expensive steakhouse, even one the caliber of Del Frisco’s, in the middle of a recession is no easy task. We partnered with Houston’s top two charities, Houston Children’s Charity and UNICEF. By cross-pollinating these databases, we turned out over 1,400 of Houston’s top social leaders for a lavish evening. Del Frisco’s Houston grossed over $11 million in year one.