Featured Case Studies / Momentum Motor Cars
Momentum is comprised of over 16 luxury and imported automobile dealerships. In 1995, our agency did a thorough evaluation of the effectiveness of its advertising. We cut newspaper spending by 60% and began to build the brand with television commercials and drive traffic with radio ads.
Rhymes introduced the concept of event marketing for their Jaguar, Porsche Land Rover Audi and BMW brands. We created alliances with the Grand Opera, Ballet, Symphony, Polo Club and Houston’s leading charities to hold their events at the dealerships. We placed ads with publications and negotiated an equal amount of value-added trade in the form of events at Houston’s finest restaurants, clubs and country clubs. What were the results? Momentum Audi leads all other Audi dealers in sales. Momentum Porsche and Momentum Land Rover are the leading brands in their class. Momentum BMW is the largest BMW dealership in the Southwest. Momentum Jaguar became the number one store in the entire US.