Featured Case Studies / Slick 50
Slick 50 began as a product sold directly to consumers via network marketing. Awareness was low. At $49.95 per bottle, there was little perceived need for the product. We developed a push-through marketing plan aimed at creating demand at retail outlets and a creative strategy to explain the product’s benefit . . . making your engine last longer. Through a trade deal with Sears, we were able to launch Slick 50 oil additive to the consumer market with commercials on the NASCAR Race programs, culminating with a spot on the Superbowl.