Featured Case Studies / Texas National Bank
Rhymes has over 15 years of experience handling community banks. Smaller banks cannot compete with the services offered by their larger competitors. We discovered that the heart of the business relies on personal service and attention. For Texas National Bank, we devised a unique position that reflects the markets they served in small towns in Texas: “Bankers and Human Beings.” The bank grew to over $100 million in deposits in under five years and sold at nearly three times book value. Click here to hear some award-winning radio spots for a small-town bank.