Work / Top Drawer
The assignment was to create advertising for upscale lingerie boutiques with price points three times greater than their competition. The subject matter is so provocative that the direction may have seemed obvious. After all, no one is more successful advertising ladies lingerie than Victoria Secrets models. In contrast to department or specialty chain stores, this client offered free alterations and a more attentive level of customer service. Our radio commercials used satirical comedy to communicate the service message.