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im·ple·men·ta·tion in·ten·tion

An implementation intention (II) is a self-regulatory strategy in the form of an "if-then plan" that can lead to better goal attainment, as well as help in habit and behavior modification. It is subordinate to goal intentions as it specifies the when, where and how portions of goal-directed behavior. The concept of implementation intentions was introduced in 1999 by psychologist Peter Gollwitzer. Studies conducted by Gollwitzer in 1997 and earlier show that the use of implementation intentions can result in a higher probability of successful goal attainment, by predetermining a specific and desired goal-directed behavior in response to a particular future event or cue.

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