What rhymes with keyword stuffing?
key·word stuff·ing

Keyword stuffing is considered to be an unethical search engine optimization technique, which leads to banning a website from major search engines either temporarily or permanently. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content of a web page. The repetition of words in meta tags may explain why many search engines no longer use these tags. Keyword stuffing had been used in the past to obtain top search engine rankings and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique. Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS "Z" positioning to place text "behind" an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines. "Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.

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