What rhymes with pure research?
pure re·search

Basic research, also called pure research or fundamental research, is a type of scientific research with the aim of improving scientific theories for better understanding and prediction of natural or other phenomena. In contrast, applied research uses scientific theories to develop technology or techniques which can be used to intervene and alter natural or other phenomena. Though often driven simply by curiosity, basic research often fuels the technological innovations of applied science. The two aims are often practiced simultaneously in coordinated research and development. In addition to innovations, basic research also serves to provide insight into nature around us and allows us to respect its innate value. The development of this respect is what drives conservation efforts. Through learning about the environment, conservation efforts can be strengthened using research as a basis. Technological innovations can unintentionally be created through this as well, as seen with examples such as kingfishers' beaks affecting the design for high speed bullet train in Japan.

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