What rhymes with reaction rate?
re·ac·tion rate

The reaction rate or rate of reaction is the speed at which reactants are converted into products. For example, the oxidative rusting of iron under Earth's atmosphere is a slow reaction that can take many years, but the combustion of cellulose in a fire is a reaction that takes place in fractions of a second. For most reactions, the rate decreases as the reaction proceeds. Chemical kinetics is the part of physical chemistry that studies reaction rates. The concepts of chemical kinetics are applied in many disciplines, such as chemical engineering, enzymology and environmental engineering.

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