What rhymes with Truevision?
true·vi·sion

Truevision, Inc. was a maker of digital video processing add-on boards for PC computers. It was founded by Cathleen Asch, Carl Calabria, Joseph Haaf, Bryan Hunt, Brad Pillow, Joe Shepard and Jeff Walters and others when AT&T split off their Electronic Photography and Imaging Center (EPICenter) in 1987. EPICenter was founded by Alan Wlasuk, Carl Calabria, Bryan Hunt, Brad Pillow, Joe Shepard and Jeff Walters. Located in Indianapolis, Indiana, Truevision was later acquired by monitor and graphics card maker RasterOps in Santa Clara, California. RasterOps took on the Truevision name and retained the Indianapolis engineering team which continued producing ever more advanced products until 1999 when the company was finally acquired by its biggest competitor, Pinnacle Systems. Pinnacle Systems was later acquired by Avid Technology, who initially used the AT-Vista when they were a two-person startup company. The administrative hierarchy of the company developed into a triumvirate shortly after its inception. Joseph Haaf became VP of Sales and Marketing, Carl Calabria was VP of engineering, Cathleen Asch was VP of Administration and Accounting. Each had equal voting power in corporate decisions-making. The company was privately held by employees until purchased by RasterOps in 1992. Beginning as AT&T EPICenter with still-image frame grabber cards like the ICB (image capture board), Truevision Inc. went on to pioneer the desktop digital video editing industry with the introduction of the TARGA videographics card in 1987. Its engineers developed brand new ASICs that were eventually powerful enough to perform realtime operations on live video microscopy, which culminated in the TARGA 2000 digital video processing board in 1998. These HUB chips operated with a memory-centric architecture that simplified the task of third-party developers to integrate TARGA boards into their products. Most notable were Japanese companies Sony and Matsushita (Panasonic), who used TARGA in the heart of several of their video editing workstations. Multiple observation methods were supported, and the range of applications has been further increased.

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