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bit·gym

BitGym thinks users should be using video games to exercise. Their patent pending technology uses an iPad to turn any cardiovascular machine into an interactive gaming experience.They believe the phrase “20 minutes of cardio” has done serious damage to people’s relationship with fitness. People are simply not wired to value miles, minutes or calories. They are wired to value other things: autonomy, mastery, community and tangible achievement. Sports are great at giving them these, but sports are not always convenient for their day to day exercise. They wanted to build something that was. Something they could deploy to millions of people without any costly hardware. Something which fundamentally transforms exercise into a fun and fulfilling experience. The best answer so far is exercise and motion games running on widely available hardware, and so that is what they have been building.It was in their pursuit of this vision that they developed the camera-based motion tracking which underpins BitGym. They believe due to technology like this they are only a matter of years away from a future where video games are the default assumption for what you do after you lace up your gym shoes.

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