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feiyue

Feiyue is a fashion lifestyle sneaker brand based in New York, NY owned by BBC International headquartered in Boca Raton, FL. BBC International is a full-service footwear company specializing in Design, Sourcing and Technology with Global Distribution. The company sells licensed and in-house brands of footwear globally. Feiyue literally means “Flying Forward”. First hitting the streets of Shanghai in the 1920s, Feiyue crossed borders and generations to land in France in 2006. Without losing any of its authentic vintage charm, this lightweight canvas shoe then underwent a series of transformations. Its DNA gradually evolved, combining French and International influences. Feiyue China shoes were also worn by a number of performers during the opening of the 2008 Beijing Olympic Games, showing that they are still in common use in China. This version is also popular worldwide amongst practitioners of parkour for their light weight, thin sole, and flexibility. Feiyue shoes returned to the spotlight after actor Orlando Bloom was spotted wearing the American version of the shoes, causing a resurgence in interest for the brand

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